01 · Air Conditioning
Clear the air.
Players searched a smoke-filled room for three remote controls. Each remote activated a TCL air-conditioning unit, progressively clearing the air and restoring the room.
Branded Roblox Experience · TCL Electronics
TCL Fun-Tastic
Turning product features into playable Halloween challenges.
TCL Fun-Tastic was an end-to-end Roblox activation for TCL Electronics. Working from a campaign brief coordinated through Hylink, we turned three product stories into one interconnected Halloween experience designed, built and optimized for desktop, mobile and console.
Gameplay reel
BrandTCL Electronics
Coordination & PublishingHylink
Our RoleEnd-to-end Roblox production
ProductionApproximately two months
PlatformsDesktop, mobile and console
LaunchHalloween campaign
Delivered under our previous studio name; the company was later renamed and rebranded as S Games.
The Brief
Make the products part of the play.
The project was created to showcase TCL's air-conditioning, Mini LED television and speaker products through a Halloween-themed Roblox activation.
The objective was not simply to place branded products around a virtual environment. Each product needed a clear and understandable role in what players actually did. Hylink supplied the campaign brief and selected interface assets. We strengthened the concept for Roblox, defined the player journey and translated the ideas into production-ready mechanics, environments and systems.
Halloween hub and project world · public highlights filmThe Experience
One campaign. Three product-led games.
Players began in a central Halloween space, chose a costume and entered one of three minigames. Each challenge used a different interaction to connect a TCL product with the player's objective.
02 · Mini LED TV
Bring back the colour.
Inside a colourless living room, players collected moving colour fragments. Every successful catch returned more colour, turning the product's visual story into a game mechanic.
03 · Speaker
Play in time.
Players completed a rhythm challenge built around TCL's speaker. Notes, scoring and visual feedback were synchronized with the soundtrack, making timing the core interaction.
The Technical Challenge
Building a reliable music-synchronized rhythm system.
Music, note sequences and player inputs needed to remain synchronized while the game still felt responsive across different devices. We built a custom timing and scoring system inside Roblox Studio, then refined note progression, visual feedback and cross-platform input through repeated playable testing.
- Music-synchronized note sequencing
- Custom scoring and real-time feedback
- Keyboard, touch and controller input
- Cross-platform testing and optimization
Gameplay capture
Our Role
End-to-end Roblox production, handled by one team.
Experience Design
We refined the campaign brief for Roblox, defining the player flow, mechanics, objectives, feedback and progression.
Programming
We developed the three minigames, scoring, interactions, transitions and custom rhythm system.
Environments & 3D Assets
We created the Halloween hub, individual environments, product integrations and supporting assets.
UI/UX Integration
We designed the required in-game interface and integrated supplied visual assets into one player experience.
Testing & Optimization
The experience was tested jointly with Hylink and optimized across desktop, mobile and console.
Publishing & Launch
We configured the complete experience under Hylink's Roblox account and supported final publishing.
Delivery
Structured reviews from brief to approval.
Production ran for approximately two months. Regular video reviews allowed Hylink to see progress, provide feedback and approve decisions throughout development. Once the principal systems became playable, builds were available for hands-on testing.
Brief Refinement
Campaign requirements became a defined Roblox experience and production plan.
Core Production
Environments, assets, interfaces and systems became one interconnected experience.
Playable Reviews
Working builds supported direct testing, ongoing feedback and approvals.
Publishing & Launch
The final build was optimized, configured and prepared for public release.
TCL Fun-Tastic · Halloween campaignThe Outcome
Delivered, approved and launched for Halloween.
TCL Fun-Tastic launched publicly on the agreed campaign schedule and was promoted through TCL's official social channels. The experience brought three product categories into one coherent Roblox world, with a smooth publishing handover and post-launch support available after release.
Complete experience delivered
Multi-platform QA completed
Publishing handover completed
Public Roblox launch
Planning a branded Roblox experience?
Bring the objective. We'll handle the Roblox production.
Bring us a finished brief, an early concept or a campaign objective. We'll turn it into a defined production plan, build it end to end and keep your team involved through every milestone.
All trademarks belong to their respective owners. This project was originally delivered under our previous studio name; the company was later renamed and rebranded as S Games.